Co-Founders, Meg and Cindy
Meg and Cindy were friends and neighbors in Virginia when, at a neighborhood gathering in 2014, they chatted about how to dress up their fitness tracker bands. Meg, who has a background in fine arts, came up with a few prototypes. After a few items were posted on Etsy on a whim, Fitness Bitsy grew into a successful business, and 7 years later, they are still run the bracelet business, contributing all profits to Cape Ivy.
Using the skill from their business, Meg and Cindy started Cape Ivy in memory of Meg’s son, Gavin in 2019. In March 2020, Cape Ivy became a 501(c)(3) organization.
Cape Ivy Board of Directors
Our Funding
The mission of Cape Ivy is possible due to the commitment and support of our donors, business sponsors and grants. Cape Ivy is managed, promoted and sustained solely by volunteers.
Corporate Sponsors and Partnerships
Information about sponsorships is available here.
Northern Virginia
Atlanta, GA
Roanoke, VA
Etsy shop
Grants Received
Conboy Foundation (CA) nonrestricted grant (2022)
Lions of Virginia Foundation (LOVF), including Crozet Lions Club, Rivanna Lions Club, Charlottesville Lioness Lions Club, and Charlottesville Host Lions Club – grant for 200 ponchos for children undergoing cancer treatment in Central VA hospitals (2022)
Bama Works Fund of the Dave Matthews Band – community grants from the Charlottesville Area Community Foundation – 100 ponchos for University of Virginia Children’s Hospital (Fall 2021)
Easterns Automotive Group through their community outreach program Helping Hands, a partnership with ABC7 in Washington, DC – 150 ponchos for DC area hospitals (2021)
Party Parade Endowment Fund – 100 ponchos designated for University of Virginia Children’s Hospital (2021 and 2022)
Anonymous – Fortune 500 multinational company – for ponchos in their service areas (2020)
Pilot program with Catchafire through Charlottesville Area Community Foundation (2020, 2021, 2022)
Google Ads
Amazon Smile
Memorial Gifts
Friends and Family of Ted Struble
In Kind Donations
Thank you to the following for providing us with gifts-in-kind donations.
| David Coleman (HaveCameraWillTravel.com) | Photography advice and banner photos |
| JP Networks, Charlottesville | Computer Monitor |
Volunteers
| Marl M – Wed design Support (Catchafire) | Sara C – Instagram support (Catchafire) |
| Amy – sewing ponchos | Alyssa – sewing masks and headbands |
| Nathan K – Google Ads Setup (Catchafire) | Jan H – Finance questions answered (Catchafire) |
| Delaney – Child Life Month post cards | Our models |