Meg and Cindy were friends and neighbors in Virginia when, at a neighborhood gathering in 2014, they chatted about how to dress up their fitness tracker bands. Meg, who has a background in fine arts, came up with a few prototypes. After a few items were posted on Etsy on a whim, Fitness Bitsy grew into a successful business, and 7 years later, they are still run the bracelet business, contributing all profits to Cape Ivy.
Using the skill from their business, Meg and Cindy started Cape Ivy in memory of Meg’s son, Gavin in 2019. In March 2020, Cape Ivy became a 501(c)(3) organization.
The mission of Cape Ivy is possible due to the commitment and support of our donors, business sponsors and grants. Cape Ivy is managed, promoted and sustained solely by volunteers.
Bama Works Fund of the Dave Matthews Band – community grants from the Charlottesville Area Community Foundation – 100 ponchos for University of Virginia Children’s Hospital
Easterns Automotive Group through their community outreach program Helping Hands, a partnership with ABC7 in Washington, DC – 150 ponchos for DC area hospitals
Party Parade Endowment Fund – 100 ponchos designated for University of Virginia Children’s Hospital
Anonymous – Fortune 500 multinational company – for ponchos in their service areas
Pilot program with Catchafire through Charlottesville Area Community Foundation
Google Ads
Memorial Gifts
Friends and Family of Ted Struble
In Kind Donations
Thank you to the following for providing us with gifts-in-kind donations.