Meg and Cindy were friends and neighbors in Virginia when, at a neighborhood gathering in 2014, they chatted about how to dress up out fitness tracker bands. Meg, who has a background in fine arts, came up with a few prototypes. After a few items were posted on Etsy on a whim, Fitness Bitsy grew into a successful business. We call it our “accidental business.” We never anticipated that our business would still be going strong 5 years later. Cindy contributed her engineering and business background to running the business, while Meg was the primary designer.
The success of Fitness Bitsy taught us about running a business very quickly. During our years of making bracelets, Meg was caring for Gavin. His poncho went with him to the hospital each time he was admitted. Nurses and other staff would ask Meg where he got his poncho. Meg knew that this would be a way to honor Gavin.
We are using the skills we learned from our first business to launch our new product line, Cape Ivy.
We are manufacturing and hand-sewing as many capes as we can so that children are comforted while receiving medical treatment. We are funding our production in these ways.
(1) Sales of Capes
(2) Monetary Gifts
We welcome monetary gifts, which will be used to manufacture additional capes and send them to hospitals around the US. Donations can made in our SHOP. In addition, we have started a GoFundMe campaign. Because we are not yet a registered 503(c)(3) charity, monetary donations are gifts and are not deductible.
(3) Proceeds from our other product line, Fitness Bitsy.
Fitness Bitsy has financed the launching of Cape Ivy. We are continuing to operate under our current business license, allowing us to start quickly and focus on our core mission. Meg and Cindy are no longer receiving income from the business. We have designed the business to be as cost efficient at possible, including doing our own web design and accounting.